One marketing tool
for newly published authors is to send out press releases to as many newspaper
outlets and publications out there as possible to spread the word about the new
release. If a writer hired a publicist, this process is taken care of, and if
the book is fortunate enough to grab some reporter’s attention, all the writer
has to do is show up for interviews and answer questions. Problem is, most
writers are introverts, I believe. And I am one of them.
I tend to hide
behind my written word. Doing an interview, live and in person, is something really
scary for me. To add to that, my book was inspired by very volatile current
events in war-torn Syria and Iraq and their spill over to the United States. So
trying to stay true to the story and not get caught in the political upheaval
is something very tricky to talk about.
Today, an
interview I had with a local reporter was published in the newspaper (see link
at the end of the post). I conducted the interview a week ago, and have not had
a full night's sleep since then. I’ve had online interviews on websites and blogs,
I’ve done open lectures and spoken in public forums in my line of work, and
I’ve conducted one-on-one pitch sessions with agents and acquirers in
conferences, but doing a live interview with a seasoned reporter for a
newspaper, albeit a local one, is a whole different monster.
Seeing that
voice recorder in my face, pinning down every word I said, every pause and
breath I took, catching the tremor in my voice, the mispronunciations in my
dialect, or the hesitation in revealing too much was nerve wrecking for me. This
was different because the interview was about my dearest, too close to my
heart, almost secret undertaking. My book, my dream, my hidden toy under my
blanket.
Proud parents
love to talk about their children. And a lot of people say writing a book is like
giving birth to a baby. Getting it published is seeing that baby to adulthood.
Being a parent, I identify with that analogy. But I can’t see the parallel when
it comes to singing the child’s praises. Writers always have doubts about their
work. That unflinching, unwavering support parents have toward their
children is lessoned to a great degree with a grounded writer, I think.
So, No. I wasn’t
prepared at all for my interview, although the reporter for the Sugar Land Sun
newspaper, Zack Haverkamp was. I stuttered, stumbled on my words, fidgeted in
my seat, and kept looking at my watch the entire forty minutes. And to my
horror, I had a horrible haircut in humid weather. Perfect!
Seeing the
article published, I realized how sometimes, as writers, we tend to focus
on the words and miss the big picture. I think my interview gave me the two
things I needed the most: exposure and some confidence. Maybe I would do it
again, if I were lucky enough to get approached by another reporter. I know
what to do now.
Here’s the link
to my interview:
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